In 2018, Label Monk was officially launched with the thought to provide line of basics that benefit consumers, farmers and planet. To work with artisans globally, to empower their skills & livelihood and giving back to planet with our eco-friendly products. In simplest way, we define our vision with these principles-
Empowering artisans using sustainable textiles
Improving handloom supply chain
Uplifting women socio-economic status
Designing with ethically and sustainably sourced material
With a goal to establish a circular economy, we procure ecofriendly, organic fabrics dyed with GOTS approved dyes and follow sustainable practices and zero waste philosophy for production. The brand’s take back program sees it collect its own products (if consumer wants to return after optimal usage) to be recycled back into its own products, and any scraps left over from the manufacturing process is also recycled.
In addition to using recycled materials, we largely source our materials within the country in a bid to reduce the high carbon footprint associated with transport. We work towards empowering women workers while ensuring proper training to them for handwork and hand-crafted products.
The brand even prints its tags on recycled papers that contains seeds and grows into beautiful plants, allowing all our consumers to give a life back to our Earth.
As we believe in Reuse, Recycle & Redevelop, we promote reusing natural fabrics and making something best out of it thus reducing textile waste through our brand. Over the course of 1 year, we have worked with 10 artisan families including hand spinners, handloom weavers, handblock printers & dyers and rising their monthly income over 10%.
We respect the environment and strongly believe in sustainable living practices; we are trying to reduce carbon footprints thus making this world a better place to live. We run a reforestation program where we donate a portion of our revenue to restore ecosystem across the country by planting more trees in areas that have been affected by deforestation or forest fires. We aim to bring positive awareness to the impact of deforestation on the environment through our internal initiatives.
As we look up to the horizon, we envision to uplift and empower around 30-35 artisanal families & give employment to 10-15 women workers through our brand by 2025. We are also working to export our products to more consumers across the globe who have committed themselves towards sustainable fashion and support ethical living.
We also aim to work with more sustainable materials so that gallons of water & pounds of carbondioxide waste can be saved during productions and also promote hand-crafted products made in India.
We are also planning to participate in community events such as plantation week or plastic free week.